Software · Marketing
Project for Marketing.
Project Overview
One Dashboard for Every Dollar Spent.
A national retail group ran ads on six platforms but couldn't say which ones sold anything. We built a marketing analytics platform pulling spend, clicks, calls and till revenue into one dashboard — refreshed hourly, trusted by finance.
6
Ad Platforms Unified
Hourly
Revenue Refresh
40+
Stores Connected
The Challenge
Marketing reported clicks, stores reported revenue, and nobody could connect the two. Budget meetings ran on gut feel, and two profitable channels were nearly cut because their value was invisible in the spreadsheets.
Our Approach
We instrumented every touchpoint — ad APIs, call tracking, POS feeds — into a cloud warehouse with a dashboard finance could audit. Weekly reviews with the CMO kept definitions of "a sale" honest across all 40 stores.
Deliverables & Outcome
- Cloud data warehouse with six ad-platform connectors and POS integration.
- Executive dashboard plus per-store views, refreshed hourly.
- Budget reallocated to proven channels within the first quarter — waste spend identified and paused.
Related Work
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