Software · Design
Digital Product Design.
Project Overview
Onboarding People Actually Finish.
A fintech startup watched 7 in 10 signups abandon their verification flow. We ran user research, rebuilt the journey around one-question-per-screen, and delivered a tested design system their developers could build in sprints.
18
User Interviews
3
Tested Prototypes
60+
Design Components
The Challenge
The old flow crammed identity checks, funding and preferences into three dense screens. Support tickets piled up, and compliance worried that confused users meant sloppy data.
Our Approach
We interviewed dropouts, mapped every hesitation, and prototyped a guided flow with progress, plain-language help and save-and-resume. Three rounds of usability testing killed every remaining friction point.
Deliverables & Outcome
- Research report with journey maps and drop-off diagnostics.
- Clickable prototypes, usability test videos and a 60-component design system.
- Completion rates improved markedly after launch, with support tickets about signup falling sharply.
Related Work
Users Dropping Off? Let's Watch Them.
A research sprint finds the friction your analytics can't explain.
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